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Weekly reportDaak Subscriptions
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Daak Subscriptions — Weekly report

2026-07-05 – 2026-07-12 · auto-drafted from live metrics
Headline

Soft week — efficiency and volume both down. Next steps below.

Spend ₹1,04,334 (+0% vs prior). 55 conversions at 0.32x ROAS. Soft week — efficiency and volume both down. Next steps below.

Spend
₹1,04,334
+0.4%vs prior
Revenue
₹32,870
-8.3%vs prior
ROAS
0.32x
-8.7%vs prior
Conversions
55
-9.8%vs prior

Wins

  • +Daak Sub — Conversion 2 drove 19 conversions on ₹33,975.

Challenges

  • !CPA at ₹1,897 is 279% above the ₹500 target.
  • !ROAS at 0.32x is below the 2.20x target.

Next week

  • →Brief 5–10 new creative variations against top performer (current top ad is fatiguing).