Intelligenceportfolio · 30d

Intelligence

Cross-account patterns — only visible when you can see the whole portfolio. The wedge nobody else has.

Spend · 30d (INR)

₹25,97,767

Revenue · 30d (INR)

₹50,49,221

Conversions · 30d

1,723

Anomaly signals

±20% CPM moves

Cross-account creative patterns

Themes that only surface when you can see every client's creative at once.

Video, hook-firstWinner

Video winners are outperforming the portfolio average by 97% on ROAS. Not yet tested in dtc_beauty, dtc_supplements, marketplace.

seen in: education, DTC home, DTC apparel · untested: DTC beauty, DTC supplements, marketplace

ROAS

2.43x

CTR

1.11%

Sample

5 ads

Carousel · feature sequenceWinner

Carousel format averaging $3111 CPA vs $1816 portfolio average.

seen in: education, DTC home, DTC apparel · untested: DTC beauty, DTC supplements, marketplace

ROAS

3.90x

CTR

0.92%

Sample

9 ads

Offer-led copyWinner

Offer-led creatives are converting on 2 verticals. Conversion lift is largest where AOV is below $100.

seen in: DTC home, DTC apparel · untested: DTC beauty, education, DTC supplements

ROAS

2.35x

CTR

1.16%

Sample

5 ads

Social proof · counts & ratingsWinner

Performs above portfolio average. Strongest in DTC verticals; untested in marketplace.

seen in: DTC apparel, DTC beauty, education, DTC supplements, DTC home, subscription, local legal, local gym, local dental · untested: marketplace

ROAS

1.40x

CTR

1.16%

Sample

24 ads

Auction-level CPM anomalies

Same-vertical CPM up across multiple clients = auction-side, not creative.

ClientCPM 3dBaselineΔ

Performance by vertical

DTC apparel—

DTC beauty—

Education—

DTC supplements—

DTC home—

Marketplace—

Subscription—

Local legal—

Local gym—

Local dental—