Refresh creative
Top performer "Skip anytime v5" is 25+ days old. Fatigue risk — brief 5–10 new variations.
Daak Subscriptionsclient detail
Spend · 7d
₹90,902
+70.4%
ROAS · 7d
0.34x
+9.1%target 2.2x
Conversions · 7d
52
+79.3%
CTR · 7d
1.20%
3,637 / 304,099
Signal health
the pre-decision checklistAd sets at learning pace
0/9
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹3,63,609
Δ to budget
-9%
Confidence
91%
Proj. conversions
208
Pacing vs ₹4,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
💌
Monthly delivery v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
💌
Monthly delivery v2
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
💌
Monthly delivery v3
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
📦
Monthly delivery v4
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
📦
Monthly delivery v5
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
📦
Skip anytime v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
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diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹301.53₹1.70₹0.00below-177.3σ
CTR1.17%0.02%0.00%below-67.4σ
CPA₹2,558.26₹719.19₹0.00below-3.6σ
ROAS0.24x0.06x0.00xbelow-3.8σ
Daily spend₹12,282.77₹21.99₹0.00below-558.5σ
Daily conv.51.40below-3.5σ
30-day performance
Active campaigns
Daak Sub — Prospecting₹00.00x
Daak Sub — Retargeting₹00.00x
Daak Sub — Conversion 2₹00.00x
Daak Sub — Advantage+ 3₹00.00x