Full platform, free in early access · no card · no lock-in

The AI that runs your entire client book.

Something in your book is slipping right now — a human buyer caps at 6–8 clients. Cyder plans, launches, manages, and reports across all of them, with your approval before anything changes.

First 10 minutes: the free audit — every leak in your book with a ₹/month number on it. Disconnect anytime.

Proof: the ads promoting Cyder are planned, launched, and managed by Cyder — live on Meta & Google right now.

Meta AdsMeta AdsGoogle AdsGoogle AdsGoogle Analytics 4Google Analytics 4coming
01Built for Indian agencies — solo buyer to a 50-client book
02Plans and launches too — campaigns created paused on Meta & Google, verified access
0327 signals read per decision — every claim shows its math
04Every write to your ad accounts is human-approved, capped at ±20%, reversible
cyder · today's decisions14 open
Spend
₹50.0L
+6.2%
Revenue
₹1.56Cr
+9.1%
ROAS
3.12x
+0.21
Conv
4,310
+4.8%
Decision queue
Lota & CoScale ad set — ROAS 3.77xAPPROVE
Bombae SkinKilled ad — ₹14,438, 0 convAUTO
KSquaredCPM 2.8σ high — holdINVESTIGATE
Verified byGoogleGoogle|MetaMeta
₹3.1L/mo
recoverable spend found on the live demo book
27
signals read before every decision
±20%
hard cap on any budget change, per 72h
100%
of writes to your ad accounts human-approved
The platform

One AI, running the whole loop for every client.

It holds what a human at 6+ clients can’t — every signal, every client, every day.

01

Plan

Talk strategy like you would with a senior buyer — it checks your tracking itself first.

Plain-language brief in; staged strategy out — platform split, budgets, creative briefs, every claim citing the account's own evidence. It checks your tracking live before it plans.

02

Launch

The strategy compiles into real campaigns — created paused, never spending without you.

The strategy compiles into real campaigns on Meta and Google — pre-launch checks run first, creatives graded before they spend. You review and flip live.

03

Manage

Evidence-cited calls daily. Approve one, and it executes on the ad platform.

Kills, scales, and pacing calls daily, evidence attached. Approve one and it executes — logged and reversible. Nothing auto-executes.

04

Report

The weekly client report, written before you wake up.

Wins, watchouts, and next steps drafted before you wake — the why attached. One tap to send; Slack digest every morning.

Feature 01 · The free audit — how you meet Cyder

Connect one account. Ten minutes later, every leak has a number on it.

No LLM guesswork in the audit path — every finding is deterministic math you can defend line-by-line when your client asks. Fourteen detectors across three families:

cyder.in/audit · Mandala Performancelive demo data
Recoverable spend identified
3.1Lper month · 10 accounts · every line shows its math
highSpend with zero conversions· Bombae Skincare · UGC-Testimonial-03
₹14,438 over 7 days, zero conversions
spend 7d ₹14,438conv 0target CPA ₹700
₹61.9k
recoverable /mo
highCPM above account normal· KSquared Fitness
CPM 2.8σ above this account's normal
auction-wideCPM moved +38% across your 3 other fitness accounts too — budget actions won't fix this.
CPM 3d ₹238mean ₹158scope: vertical (3 peers)
mediumWeak video hook· Lota & Co · Monsoon-Drop-Video
Hook rate 13% — losing the first 3 seconds
hook 13%benchmark 25%+re-edit brief, not budget
+ 9 more findings across the bookdeterministic checks — no LLM in the audit path

Money leaks

"₹14,438 over 7 days, zero conversions — pausing recovers ₹61.9k/mo."
Zero-conversion spendCreative fatigueLearning-limited bleedLanding-page leakOverpacing

Auction & saturation

"CPM 2.8σ high — and it moved across your 3 other beauty accounts too. Auction-side, not you."
CPM vs own baselineYou-vs-market verdictFrequency saturationWeak hook / holdBudget fragmentation

Measurement trust

"Meta-to-orders ratio broke −43% from norm — verify the pixel before reacting to any 'drop'."
Tracking anomaliesAttribution driftMER vs Meta-attributed shareROAS gap vs target
Run the free audit →Run it yourself in ~10 minutes, or bring your messiest account to a 30-minute call. Findings are yours either way.
Creative X-ray

It doesn’t score your ads. It looks at them.

It reads the creative next to its numbers — every verdict must cite the metric behind it. No “Visual: 87%” black-box scores. A real analysis from the live demo book:

Beauty brand ad creative under analysis — lipstick flat-lay
analyzing
Bombae Skincare · “Sold out in 48 hours”
₹1.63L spend · hook 18.9% · CTR 1.58% · CVR 0.89%
Hook / stopping powerweak

Generic flat-lay of 4 lipsticks with phone/plant props — no motion cue, face, or tension to stop the scroll.

Benefit clarityweak

Zero on-image text or claim; viewer can't tell if it's shade range, formula, or price without reading caption.

Text legibilityweak

No overlay text present at all — 'Sold out in 48hrs' scarcity hook is wasted in the body copy, not on frame.

CTA presenceweak

No visual CTA in-frame; relies solely on Meta's 'Learn More' button which underperforms 'Shop Now' for D2C.

top fix — written for your designer
Burn the “Sold out in 48 hrs” scarcity claim onto frame 1 with a swatch close-up, and switch CTA to Shop Now.
hook 18.9% vs 25% healthy barCTR 1.58% solid — content works once hookedCVR 0.89% soft — on-image benefit gap leaks intent

Why agencies pick Cyder

01

Every verdict shows its evidence

  • The math is shown on every call — never a black-box score
  • No history? It says “baseline-building” instead of inventing a forecast
02

Built on insider platform knowledge

  • Engineers from Google, Microsoft & global ad tech
  • Kept current with how Meta’s delivery system actually ranks creative today
03

Always on — never unsupervised

  • Watches every account daily; catches fatigue, tracking breaks, and budget drift before they burn spend
  • It audits its own maker: caught our campaign optimizing toward a pixel event our site never fired — in 30 seconds
04

Runs your whole client book

  • One brain across all your clients — per-brand profiles, guardrails, and winner patterns
  • Meta and Google Ads live today · more platforms next
What the AI actually does

Three decisions, straight from the demo.

The strongest evidence that Cyder is reasoning about your accounts — not just tripping thresholds.

Needs approval
KSquared Fitness
CPM spike detected
CPM at ₹238 is 2.8σ above this account's normal range (mean ₹158, σ ₹29).
Investigate74% confidence

Same-vertical CPM across the portfolio is also up 40% — this is auction-side, not creative-side. Holding is correct; budget actions won't fix it.

Set client expectation in the weekly report; this is the auction, not the ads.

CPM 3d ₹238mean ₹158z 2.8σ
Needs approval
Lota & Co
Scale winning ad set
7d ROAS 3.77x is 51% above target with 240 conversions.
Approve85% confidence

Sustained 1.15x+ target ROAS over a meaningful sample (240 conversions, well above noise floor). Safe within the ±20% / 72h learning-phase limit.

ROAS 7d 3.77xconv 240target 2.50x
Auto-applied
Bombae Skincare
Kill underperforming ad
Spent ₹14,438 over 7 days with zero conversions — 5× target CPA hit.
Approve88% confidence

Spend pattern matches the burn-ceiling rule. Other ads in the ad set are still in the running, so reach won't collapse from this pause.

spend 7d ₹14,438conv 0target CPA ₹700
How the AI works

Not another black-box "AI for ads". Four named layers, all explainable.

Every output is shown alongside the data it was based on. You can see which rule fired, which math produced the number, and which model reasoned about it.

01 · The why-engine

“Why did ROAS drop?” — answered with exact math, not vibes.

Week-over-week change decomposes into its drivers with no residual — and the fatiguing ad behind a CTR drop is named. Every point is defensible on a client call.

3.41x → 2.80x−18%week over week
Auction cost (CPM)−11.2ptCPM +22%
Ad engagement (CTR)−4.8pt↳ "UGC-Testimonial-03" fatiguing
Budget mix−2.0ptspend shifted to prospecting
02 · Market context

Is it you, or is it the auction?

Every anomaly is checked against your other clients — vertical first, whole book second. Single-account tools structurally cannot write this sentence.

auction-wideCPM +38% across your 3 other beauty accounts too. Set expectations, don’t touch budgets.
this accountYour other 9 accounts are flat — the cause is inside this one, and it’s fixable.
03 · Decision analyst

Rules detect. The AI reasons.

Verdict, confidence, and the nuance rules miss — anchored on MER where revenue is connected, because platform ROAS alone lies.

“Kill is correct on math, but this is your only video creative. Brief replacement same day.”
04 · Baselines & 27 signals

Statistical where it should be. Honestly labeled everywhere.

Each client gets its own 21-day distributions — anomalies are z-scores against the account’s own history, not generic thresholds. Plus the checklist a senior buyer runs before touching anything:

Frequency 1.3Hook 19%Hold 45%Clicks that load 82%Learning pace 3/8Tracking stable
The moat — cross-account patterns

When you see every client at once, patterns emerge that no single-account tool can find.

A creative theme winning in apparel might be the unlock for the beauty client across the hall. Cyder surfaces it.

Video, hook-firstWinner
24 ads

Short video creatives leading with a strong hook in the first 1.5 seconds.

Outperforming portfolio average ROAS by 31% across DTC apparel and beauty. Untested in DTC home and supplements — both verticals where AOV is high enough for this pattern to plausibly transfer.

Apparel ad frame
1.5sApparel
Beauty ad frame
1.5sBeauty
Denim ad frame
1.5sDenim
Skincare ad frame
1.5sSkincare
Avg ROAS
3.42x
Avg CTR
1.84%
Sample
24 ads
The problem we solve

Your buyers are drowning in tab switching, reports, and pacing checks.

Indian agencies grow on craft, not on stack. Pacing lives in Google Sheets. Reports get copy-pasted client by client. Creative QA happens (maybe) on Sunday night. The smallest 20% of clients quietly get the least attention — because there are only so many hours in a week, and you can't hire a senior every time you sign a new account.

Without Cyder
  • Buyer logs into 12 Business Managers daily
  • Reports take 5–10 hrs / client / month
  • Pacing checks are manual spreadsheets
  • One buyer quality-manages 6–8 clients. Past that, small accounts go neglected.
  • Every new client adds a fresh sheet, a new tab to watch, and 5–8 hours of setup
With Cyder
  • +One screen across every client account
  • +Reports auto-drafted, ready to send in <30 seconds
  • +Pacing alerts surface before clients ask
  • +Same buyer quality-manages 20+ clients. Small accounts get senior-grade attention.
  • +New clients onboard in minutes — one screen, no extra tabs to babysit
Pricing

Priced like a tool, not like a hire.

No percentage of ad spend. No per-seat penalty. Growth works out to ~₹800 per client per month — most agencies pass it through as the tech fee behind the white-label report.

Audit
Free/ month
the place to start
Get started free
  • 1 book audit / month
  • 3 pitch audits / month
  • Every finding with the math
  • Agency-branded output
Starter
₹4,999/ month
up to 5 client accounts
+ ₹999 per extra account / mo
  • Daily sync + decision inbox
  • One-tap approve → executes on the platform
  • Weekly reports (email + link)
  • Slack daily digest
  • Why-engine + market context
Most popular
Growth
₹9,999/ month
up to 12 client accounts
+ ₹999 per extra account / mo
  • Everything in Starter
  • WhatsApp digests
  • White-label client reports
  • Revenue truth (Shopify / Razorpay)
  • Creative intelligence + drafts
  • Unlimited pitch audits
  • Auto-apply tier (opt-in, capped)
Scale
₹19,999/ month
up to 25 client accounts
+ ₹999 per extra account / mo
  • Everything in Growth
  • Google Ads reporting
  • Portfolio benchmarks
  • Multi-team roles
  • Priority support
Annual = 2 months freeDesign partners: 50% off through GA, price locked 12 monthsUSD plans for agencies billing international clients — ask us
vs chat + MCP connectors

A prompt on a timer is still a prompt.

We built Cyder on the same official connectors — scheduled tasks and all. What a prompt can’t give you: memory of your book, checks that are guaranteed to run, and writes that can’t fire without you.

AI chat + ads MCP connector
How did my campaigns do yesterday?
Great question! Yesterday your campaigns spent… — a good answer, while you’re asking.
add scheduled tasks, and…
Each run starts with amnesia — no memory of yesterday, so it can't see what CHANGED.
It can fetch today's CPM; it can't know what's normal for this account. No baselines.
It checks whatever the prompt happens to cover that run — probabilistic, not guaranteed.
Writes on a schedule are unsupervised writes — no cap, no approval screen, no audit trail.
One account per connector — never the book, never cross-client patterns.
a prompt on a timer is still a prompt
Cyder — same brain, on shift
07:00Synced every account — Meta, Google, GA4
07:01Baselines recomputed per client (what's normal here?)
07:03Caught: ad set changed outside Cyder — flagged for review
07:04Caught: campaign eligible but entering zero auctions
07:06Decisions queued with evidence — ranked by money at stake
07:30Morning digest → Slack
11:42You approve +18% budget — executes, capped, logged
13:00Competitor scan: 25 new rival ads found in Ad Library
18:00Tracking re-verified — pixel, conversion events, GA4
every write: approval card · ±20% cap · born paused · logged

Frequently asked

Three things sheets can't do: reason across your whole book at once (a theme winning for one client can unlock another), attach a senior analyst's reasoning to every kill/scale/pacing call, and speak the Indian agency reality — INR, IST, local rails.

From the founder

I’m Aman. I’m building Cyder because every agency founder I talk to describes the same ceiling: a senior buyer can quality-manage 6–8 clients, and every account after that gets Sunday-night attention.

The first five design partners will shape what this product becomes. Every application lands in my personal inbox and I reply within 48 hours — usually faster. If you’d rather just talk first, email me directly.

aman@cyder.in →
Design partner program

Bring your messiest account.
Keep the findings either way.

First five agencies: 50% off through GA, price locked 12 months, weekly product calls. Your roadmap, our build.

Get started free →