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The AI media buyer for your entire client book.

Cyder's AI reasons about each of your client accounts the way a senior media buyer would — and runs the tedious 60% of the day autonomously. Pacing, kill/scale calls, weekly client reports, and cross-account pattern detection — across every account you manage.

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01Built for ₹40L–₹1.5Cr / mo boutique Indian agencies
02AI decisions are auditable and one-click reversible
03Slack-native approvals — works on IST
04Shopify India, Razorpay, GA4 connected
cyder · today's decisions14 open
Spend
₹0.0L
+6.2%
Revenue
₹0.00Cr
+9.1%
ROAS
0.00x
+0.21
Conv
0
+4.8%
Decision queue
Lota & CoScale ad set — ROAS 3.77xAPPROVE
Bombae SkinKilled ad — ₹14,438, 0 convAUTO
KSquaredCPM 2.8σ high — holdINVESTIGATE
What the AI actually does

Three decisions, straight from the demo.

The strongest evidence that Cyder is reasoning about your accounts — not just tripping thresholds.

Needs approval
KSquared Fitness
CPM spike detected
CPM at ₹238 is 2.8σ above this account's normal range (mean ₹158, σ ₹29).
Investigate74% confidence

Same-vertical CPM across the portfolio is also up 40% — this is auction-side, not creative-side. Holding is correct; budget actions won't fix it.

Set client expectation in the weekly report; this is the auction, not the ads.

CPM 3d ₹238mean ₹158z 2.8σ
Needs approval
Lota & Co
Scale winning ad set
7d ROAS 3.77x is 51% above target with 240 conversions.
Approve85% confidence

Sustained 1.15x+ target ROAS over a meaningful sample (240 conversions, well above noise floor). Safe within the ±20% / 72h learning-phase limit.

ROAS 7d 3.77xconv 240target 2.50x
Auto-applied
Bombae Skincare
Kill underperforming ad
Spent ₹14,438 over 7 days with zero conversions — 5× target CPA hit.
Approve88% confidence

Spend pattern matches the burn-ceiling rule. Other ads in the ad set are still in the running, so reach won't collapse from this pause.

spend 7d ₹14,438conv 0target CPA ₹700
How the AI works

Not another black-box "AI for ads". Four named layers, all explainable.

Every output is shown alongside the data it was based on. You can see which rule fired, which model reasoned about it, and which tools it called.

01 · Decision analyst

Reads each rule output + account context. Adds judgment.

Statistical rules flag anomalies (z-score CPM, target-CPA breach, pacing drift). The AI analyst reasons over the flag plus the rest of the account — and returns a verdict (approve / modify / investigate), a confidence score, the nuance the rules missed, and a suggested alternative when relevant.

"Kill is correct on math, but this is your only video creative. Brief replacement same day."
02 · Cross-account pattern detector

Clusters creatives across your entire portfolio.

Once a week, the AI groups every creative across every client into themes ("hook-first video," "social-proof statics," "offer-led copy"), measures each theme's blended ROAS / CTR / sample size, and surfaces which verticals it's working in — and which verticals it's untested in.

"Hook-first video outperforming portfolio average ROAS by 31% in apparel and beauty. Untested in supplements and home."
03 · Ask Cyder

Plain-English questions against your live data.

The chat surface uses tool-use AI — it queries your real portfolio (spend, ROAS, baselines, decisions, forecasts) and shows you which tools it called. No hallucinated numbers, no scraped reports. Every answer is cited.

"Forge Academy is on pace to spend 18% over its ₹45L budget. Daily pace ₹1.5L. Confidence 91%."
04 · Per-client baselines

Statistical, not LLM. Honestly labeled.

For each client, Cyder learns its own 21-day distribution for CPM, CTR, CPA, ROAS, daily spend. Anomalies are flagged by z-score against the client's own history — so a 40% CPM spike on a noisy account is noise, but a 2σ move on a stable one is real.

"CPM ₹238 is 2.8σ above this account's normal range (mean ₹158, σ ₹29)."
The moat — cross-account patterns

When you see every client at once, patterns emerge that no single-account tool can find.

A creative theme winning in apparel might be the unlock for the beauty client across the hall. Cyder surfaces it.

Video, hook-firstWinner
24 ads

Short video creatives leading with a strong hook in the first 1.5 seconds.

Outperforming portfolio average ROAS by 31% across DTC apparel and beauty. Untested in DTC home and supplements — both verticals where AOV is high enough for this pattern to plausibly transfer.

Apparel ad frame
1.5sApparel
Beauty ad frame
1.5sBeauty
Denim ad frame
1.5sDenim
Skincare ad frame
1.5sSkincare
Avg ROAS
3.42x
Avg CTR
1.84%
Sample
24 ads
The problem we solve

Your buyers are drowning in tab switching, reports, and pacing checks.

Indian boutique agencies grow on craft, not on stack. Pacing lives in Google Sheets. Reports get copy-pasted client by client. Creative QA happens (maybe) on Sunday night. The smallest 20% of clients quietly get the least attention — because there are only so many hours in a week, and you can't hire a senior every time you sign a new account.

Without Cyder
  • Buyer logs into 12 Business Managers daily
  • Reports take 5–10 hrs / client / month
  • Pacing checks are manual spreadsheets
  • One buyer quality-manages 6–8 clients. Past that, small accounts go neglected.
  • Every new client adds a fresh sheet, a new tab to watch, and 5–8 hours of setup
With Cyder
  • +One screen across every client account
  • +Reports auto-drafted, ready to send in <30 seconds
  • +Pacing alerts surface before clients ask
  • +Same buyer quality-manages 20+ clients. Small accounts get senior-grade attention.
  • +New clients onboard in minutes — one screen, no extra tabs to babysit
What Cyder does

Six things, one supervised agent.

01

Today's Decisions

The action queue your team opens every morning. Ranked by urgency × dollars-at-risk across every client account.

02

Portfolio Command Center

One screen across 25+ client accounts. Sortable by spend, ROAS, CPA, health. Click into any client without leaving context.

03

AI-generated reports

Weekly + monthly client reports auto-drafted from real metrics, with narrative wins, challenges, and next-week — ready to send.

04

Cross-account intelligence

Pattern detection nobody else sees: when your fitness clients all spike CPM together, it's auction-side, not creative.

05

Supervised autonomy

Traffic-light controls. Green-tier actions auto-apply. Yellow needs your one-click approval in Slack. Red is human-only.

06

Slack-native approval

Buyers approve agent recommendations without leaving Slack. Every action logged, every change one-click reversible.

Pricing

Flat agency tier + per-account scaling.

No percentage of ad spend. No per-seat penalty. You pay for what you manage.

Starter
₹14,999/ month
≈ $180 / mo · for 2-3 person shops
+ ₹6,499 per extra client / mo
  • 3 client accounts
  • 2 agency seats
  • Auto reporting
  • Green-tier autonomy
  • Email support
Most popular
Growth
₹39,999/ month
≈ $480 / mo · for 4-10 person agencies
+ ₹4,999 per extra client / mo
  • 8 client accounts
  • 5 agency seats
  • Full yellow-tier autonomy
  • Cross-account intelligence
  • White-label client reports
  • Slack integration
  • Priority support
Scale
Custom
From ₹99,999 / mo
+ ₹3,999 per extra client / mo
  • 20+ client accounts
  • Unlimited seats
  • Custom integrations
  • Dedicated CSM
  • Multi-tenant permissions
  • Quarterly business reviews
20% off annual billing14-day pilot on 1 account, freeOverage rate shown per tier above

Frequently asked

Three things spreadsheets can't do. (1) Reason across your entire client book in one view — surface that a creative theme winning for your apparel client might unlock your beauty client. Sheets see one cell at a time. (2) Make scale, kill, and pacing decisions with a senior analyst's reasoning attached to each one — not just threshold rules. (3) Built for the Indian agency reality: INR, IST, Razorpay/Shopify India, GST-friendly invoicing on the roadmap.

Design partner program

Be one of our first five agency partners.

50% off through GA. Weekly product calls. Your roadmap, our build.

See the demo →