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Weekly reportLota & Co
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Lota & Co — Weekly report

2026-07-05 – 2026-07-12 · auto-drafted from live metrics
Headline

Mixed week. Volume up 4%; efficiency declined.

Spend ₹4,04,305 (+3% vs prior). 383 conversions at 1.41x ROAS. Mixed week. Volume up 4%; efficiency declined.

Spend
₹4,04,305
+3.4%vs prior
Revenue
₹5,71,643
+3.2%vs prior
ROAS
1.41x
-0.1%vs prior
Conversions
383
+3.5%vs prior

Wins

  • +Conversions 4% above prior period (383 vs 370).
  • +Lota & C — Prospecting drove 212 conversions on ₹1,66,274.

Challenges

  • !CPA at ₹1,056 is 76% above the ₹600 target.
  • !ROAS at 1.41x is below the 2.50x target.

Next week

  • →Scale 1 ad set that broke through 1.2x target ROAS.