Scale winning ad set
7d ROAS 3.46x is 38% above target with 118 conversions.
Lota & Coclient detail
Spend · 7d
₹3,58,043
+80.8%
ROAS · 7d
1.41x
+1.4%target 2.5x
Conversions · 7d
338
+84.7%
CTR · 7d
1.39%
20,094 / 1,446,283
Signal health
the pre-decision checklistAd sets at learning pace
0/8
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹14,32,173
Δ to budget
-5%
Confidence
92%
Proj. conversions
1,352
Pacing vs ₹15,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
Pacing under target
Spent 0% of expected month-to-date pace (under-pacing).
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
4 weak
New drop is live v1
₹0 spend · 0.00x
top fix · Swap in a lifestyle shot of the actual kurta on an Indian model with overlaid '50,000+ Indians wearing it — Made for India' text.
👖
Made for India v2
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🛍️
New drop is live v3
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
👖
The everyday tee v4
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
👕
The everyday tee v5
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🧥
The everyday tee v6
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
🪔
diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
What to test next
Copy variations briefed off this account’s winning ad + cross-portfolio patterns. Drafts for your creative team — never pushed to Meta.
Social proofshop nowtemplate
Why 10,000+ customers switched to Lota & Co
The reviews say it better than we can. See what actual customers write after their first month — then decide for yourself.
why · Reframes the winning promise through customer volume — the most under-tested trust angle on this account.
Problem → solutionlearn moretemplate
Still without Lota & Co?
You've tried the workarounds. This is the fix — and there's a reason repeat customers stay.
why · Opens on the pain instead of the product — the classic rotation partner for a fatiguing benefit-led control.
Founder POVlearn moretemplate
We built Lota & Co because nothing else worked
A note from our founder: what we couldn't find on any shelf, we made. Here's the honest version of why.
why · Founder-voice creatives are the strongest cross-vertical winner pattern in Indian D2C; untested on this account.
Urgency / offershop nowtemplate
Lota & Co: this week only
The bundle price ends Sunday midnight. Same product, better math. After that it's back to full price.
why · Deadline framing to convert warm traffic the control has already educated. Retargeting audiences only, 7-day burst.
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹248.46₹2.02₹0.00below-123.0σ
CTR1.39%0.07%0.00%below-19.9σ
CPA₹995.27₹29.42₹0.00below-33.8σ
ROAS1.49x0.01x0.00xbelow-206.2σ
Daily spend₹52,241.43₹841.01₹0.00below-62.1σ
Daily conv.52.50.70below-74.2σ
30-day performance
Active campaigns
Lota & C — Prospecting₹00.00x
Lota & C — Retargeting₹00.00x
Lota & C — Brand 2₹00.00x