Weekly reportEdura Online
Headline
Soft week — efficiency and volume both down. Next steps below.
Spend ₹4,08,050 (+2% vs prior). 125 conversions at 4.58x ROAS. Soft week — efficiency and volume both down. Next steps below.
Spend
₹4,08,050
+2.5%vs prior
Revenue
₹18,67,756
-16.7%vs prior
ROAS
4.58x
-18.7%vs prior
Conversions
125
-16.1%vs prior
Wins
- +Edura On — Conversion 3 drove 36 conversions on ₹1,47,762.
Challenges
- !No material efficiency issues this period.
Next week
- →Scale 2 ad sets that broke through 1.2x target ROAS.
- →Brief 5–10 new creative variations against top performer (current top ad is fatiguing).