Refresh creative
Top performer "Cohort starting Mon v5" is 25+ days old. Fatigue risk — brief 5–10 new variations.
Edura Onlineclient detail
Spend · 7d
₹3,56,176
+76.2%
ROAS · 7d
4.44x
-21.9%target 4.0x
Conversions · 7d
106
+39.5%
CTR · 7d
0.80%
7,060 / 887,863
Signal health
the pre-decision checklistAd sets at learning pace
0/12
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹14,24,702
Δ to budget
+19%
Confidence
93%
Proj. conversions
424
Pacing vs ₹12,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
Pacing over target
Spent 131% of expected month-to-date pace (overspending).
Scale winning ad set
7d ROAS 6.73x is 68% above target with 14 conversions.
Scale winning ad set
7d ROAS 6.24x is 56% above target with 13 conversions.
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
📚
Career changer v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
📚
Career changer v2
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🎓
Cohort starting Mon v3
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🎓
Cohort starting Mon v4
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
📚
Money-back promise v5
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
📚
Cohort starting Mon v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
🪔
diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
What to test next
Copy variations briefed off this account’s winning ad + cross-portfolio patterns. Drafts for your creative team — never pushed to Meta.
Social proofshop nowtemplate
Why 10,000+ customers switched to Edura Online
The reviews say it better than we can. See what actual customers write after their first month — then decide for yourself.
why · Reframes the winning promise through customer volume — the most under-tested trust angle on this account.
Problem → solutionlearn moretemplate
Still without Edura Online?
You've tried the workarounds. This is the fix — and there's a reason repeat customers stay.
why · Opens on the pain instead of the product — the classic rotation partner for a fatiguing benefit-led control.
Founder POVlearn moretemplate
We built Edura Online because nothing else worked
A note from our founder: what we couldn't find on any shelf, we made. Here's the honest version of why.
why · Founder-voice creatives are the strongest cross-vertical winner pattern in Indian D2C; untested on this account.
Urgency / offershop nowtemplate
Edura Online: this week only
The bundle price ends Sunday midnight. Same product, better math. After that it's back to full price.
why · Deadline framing to convert warm traffic the control has already educated. Retargeting audiences only, 7-day burst.
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹399.98₹1.06₹0.00below-377.8σ
CTR0.81%0.00%0.00%below-473.4σ
CPA₹3,190.22₹878.55₹0.00below-3.6σ
ROAS4.85x1.51x0.00xbelow-3.2σ
Daily spend₹50,464.29₹1,294.71₹0.00below-39.0σ
Daily conv.16.54.90below-3.3σ
30-day performance
Active campaigns
Edura On — Prospecting₹00.00x
Edura On — Retargeting₹00.00x
Edura On — Brand 2₹00.00x
Edura On — Conversion 3₹00.00x