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Weekly reportBombae Skincare
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Bombae Skincare — Weekly report

2026-07-05 – 2026-07-12 · auto-drafted from live metrics
Headline

Mixed week. Volume up 1%; efficiency declined.

Spend ₹3,24,009 (+2% vs prior). 170 conversions at 0.63x ROAS. Mixed week. Volume up 1%; efficiency declined.

Spend
₹3,24,009
+2.2%vs prior
Revenue
₹2,04,442
+0.3%vs prior
ROAS
0.63x
-1.9%vs prior
Conversions
170
+1.2%vs prior

Wins

  • +Conversions 1% above prior period (170 vs 168).
  • +Bombae S — Prospecting drove 91 conversions on ₹1,83,267.

Challenges

  • !CPA at ₹1,906 is 172% above the ₹700 target.
  • !ROAS at 0.63x is below the 2.00x target.

Next week

  • →Pause 1 burning ad with no conversions in 7+ days.
  • →Brief 5–10 new creative variations against top performer (current top ad is fatiguing).