Refresh creative
Top performer "Clean & clinical v3" is 21+ days old. Fatigue risk — brief 5–10 new variations.
Bombae Skincareclient detail
Spend · 7d
₹2,84,632
+84.8%
ROAS · 7d
0.65x
+11.2%target 2.0x
Conversions · 7d
154
+105.3%
CTR · 7d
1.58%
15,243 / 964,782
Signal health
the pre-decision checklistAd sets at learning pace
0/8
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹11,38,528
Δ to budget
-5%
Confidence
92%
Proj. conversions
616
Pacing vs ₹12,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
Kill underperforming ad
Spent ₹11,468 over 7 days with zero conversions (5× target CPA hit).
✓ applied · undo
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
4 weak
Your skin, only better v1
₹0 spend · 0.00x
top fix · Burn the 'Sold out in 48 hrs' scarcity claim onto frame 1 with a swatch close-up, and switch CTA to Shop Now.
💄
Clean & clinical v2
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
4 weak
Your skin, only better v3
₹0 spend · 0.00x
top fix · Burn the 'Sold out in 48 hrs' scarcity claim onto frame 1 with a swatch close-up, and switch CTA to Shop Now.
4 weak
Clean & clinical v4
₹0 spend · 0.00x
top fix · Burn the 'Sold out in 48 hrs' scarcity claim onto frame 1 with a swatch close-up, and switch CTA to Shop Now.
4 weak
Clean & clinical v5
₹0 spend · 0.00x
top fix · Burn the 'Sold out in 48 hrs' scarcity claim onto frame 1 with a swatch close-up, and switch CTA to Shop Now.
💄
Sold out in 48 hours v6
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
🪔
diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
What to test next
Copy variations briefed off this account’s winning ad + cross-portfolio patterns. Drafts for your creative team — never pushed to Meta.
Social proofshop nowtemplate
Why 10,000+ customers switched to Bombae Skincare
The reviews say it better than we can. See what actual customers write after their first month — then decide for yourself.
why · Reframes the winning promise through customer volume — the most under-tested trust angle on this account.
Problem → solutionlearn moretemplate
Still without Bombae Skincare?
You've tried the workarounds. This is the fix — and there's a reason repeat customers stay.
why · Opens on the pain instead of the product — the classic rotation partner for a fatiguing benefit-led control.
Founder POVlearn moretemplate
We built Bombae Skincare because nothing else worked
A note from our founder: what we couldn't find on any shelf, we made. Here's the honest version of why.
why · Founder-voice creatives are the strongest cross-vertical winner pattern in Indian D2C; untested on this account.
Urgency / offershop nowtemplate
Bombae Skincare: this week only
The bundle price ends Sunday midnight. Same product, better math. After that it's back to full price.
why · Deadline framing to convert warm traffic the control has already educated. Retargeting audiences only, 7-day burst.
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹293.68₹9.43₹0.00below-31.1σ
CTR1.57%0.02%0.00%below-70.4σ
CPA₹1,817.90₹394.45₹0.00below-4.6σ
ROAS0.68x0.16x0.00xbelow-4.1σ
Daily spend₹41,744.49₹271.37₹0.00below-153.8σ
Daily conv.23.54.90below-4.7σ
30-day performance
Active campaigns
Bombae S — Prospecting₹00.00x
Bombae S — Retargeting₹00.00x
Bombae S — ASC 2₹00.00x