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Weekly reportVital Lab
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Vital Lab — Weekly report

2026-07-05 – 2026-07-12 · auto-drafted from live metrics
Headline

Soft week — efficiency and volume both down. Next steps below.

Spend ₹2,67,902 (-1% vs prior). 151 conversions at 1.39x ROAS. Soft week — efficiency and volume both down. Next steps below.

Spend
₹2,67,902
-1.1%vs prior
Revenue
₹3,72,424
-7.9%vs prior
ROAS
1.39x
-6.8%vs prior
Conversions
151
-6.8%vs prior

Wins

  • +Vital La — Prospecting drove 105 conversions on ₹1,92,226.

Challenges

  • !CPA at ₹1,774 is 122% above the ₹800 target.
  • !ROAS at 1.39x is below the 2.50x target.

Next week

  • →Brief 5–10 new creative variations against top performer (current top ad is fatiguing).