Weekly reportVamika Goods
Headline
Mixed week. Volume up 0%; efficiency improved.
Spend ₹1,47,908 (-1% vs prior). 42 conversions at 2.87x ROAS. Mixed week. Volume up 0%; efficiency improved.
Spend
₹1,47,908
-0.5%vs prior
Revenue
₹4,24,336
+3.0%vs prior
ROAS
2.87x
+3.5%vs prior
Conversions
42
0.0%vs prior
Wins
- +ROAS improved to 2.87x from 2.77x.
- +Vamika G — Retargeting drove 17 conversions on ₹67,291.
Challenges
- !CPA at ₹3,522 is 17% above the ₹3,000 target.
Next week
- →Hold pacing. Continue creative testing cadence.