Pacing under target
Spent 72% of expected month-to-date pace (under-pacing).
Vamika Goodsclient detail
Spend · 7d
₹1,29,303
+71.6%
ROAS · 7d
2.90x
+21.5%target 2.5x
Conversions · 7d
37
+105.6%
CTR · 7d
1.00%
4,689 / 467,193
Signal health
the pre-decision checklistAd sets at learning pace
0/9
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹5,17,213
Δ to budget
-35%
Confidence
94%
Proj. conversions
148
Pacing vs ₹8,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
🛋️
Free delivery v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🪑
A chair worth owning v2
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
3 weak
A chair worth owning v3
₹0 spend · 0.00x
top fix · Align visual to copy: show the chair in-use with a bold value overlay ('5,000 sitting now') and a clear in-frame CTA.
🪑
Pre-order ends Friday v4
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🪑
Free delivery v5
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🛋️
A chair worth owning v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
🪔
diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹271.53₹4.22₹0.00below-64.3σ
CTR1.01%0.00%0.00%below-297.9σ
CPA₹2,603.80₹35.69₹0.00below-73.0σ
ROAS3.98x0.18x0.00xbelow-22.7σ
Daily spend₹18,226.63₹249.81₹0.00below-73.0σ
Daily conv.700in band+0.0σ
30-day performance
Active campaigns
Vamika G — Prospecting₹00.00x
Vamika G — Retargeting₹00.00x
Vamika G — Advantage+ 2₹00.00x