Kill underperforming ad
Spent ₹2,356 over 7 days with zero conversions (5× target CPA hit).
✓ applied · undo
Pamper Bazaarclient detail
Spend · 7d
₹1,12,848
+64.5%
ROAS · 7d
0.60x
-17.9%target 3.0x
Conversions · 7d
57
+35.7%
CTR · 7d
1.48%
6,778 / 459,282
Signal health
the pre-decision checklistAd sets at learning pace
0/10
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹4,51,393
Δ to budget
-10%
Confidence
93%
Proj. conversions
228
Pacing vs ₹5,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Auto-applied
Kill underperforming ad
Spent ₹2,539 over 7 days with zero conversions (5× target CPA hit).
✓ applied · undo
Kill underperforming ad
Spent ₹2,376 over 7 days with zero conversions (5× target CPA hit).
✓ applied · undo
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
🏪
Local & fast v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🏪
Local & fast v2
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🛒
Try the marketplace v3
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🏪
First order free ship v4
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🛒
Try the marketplace v5
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
🛒
First order free ship v1
₹0 spend · 0.00x
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
🪔
diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹248.84₹5.55₹0.00below-44.8σ
CTR1.50%0.07%0.00%below-22.2σ
CPA₹1,677.89₹356.91₹0.00below-4.7σ
ROAS0.70x0.14x0.00xbelow-5.1σ
Daily spend₹15,561.39₹168.67₹0.00below-92.3σ
Daily conv.9.52.10below-4.5σ
30-day performance
Active campaigns
Pamper B — Prospecting₹00.00x
Pamper B — Retargeting₹00.00x
Pamper B — Advantage+ 2₹00.00x
Pamper B — ASC 3₹00.00x