Refresh creative
Top performer "7-day free trial v4" is 27+ days old. Fatigue risk — brief 5–10 new variations.
KSquared Fitnessclient detail
Spend · 7d
₹46,142
+71.7%
CPA · 7d
₹378
target ₹350
Conversions · 7d
122
+47.0%
CTR · 7d
1.72%
4,424 / 257,622
Signal health
the pre-decision checklistAd sets at learning pace
0/7
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹1,84,567
Δ to budget
-8%
Confidence
92%
Proj. conversions
488
Pacing vs ₹2,00,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
CPM spike detected
CPM at ₹239 is 2.5 sigma above this account's normal range (mean ₹162, σ ₹31).
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
💪
Get in the best shape v1
₹0 spend · 0
no asset synced — X-ray needs the creative image
🤸
7-day free trial v2
₹0 spend · 0
no asset synced — X-ray needs the creative image
🤸
7-day free trial v3
₹0 spend · 0
no asset synced — X-ray needs the creative image
🤸
7-day free trial v4
₹0 spend · 0
no asset synced — X-ray needs the creative image
💪
7-day free trial v5
₹0 spend · 0
no asset synced — X-ray needs the creative image
💪
7-day free trial v1
₹0 spend · 0
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
🪔
diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹236.90₹3.57₹0.00below-66.4σ
CTR1.75%0.03%0.00%below-55.3σ
CPA₹439.35₹52.22₹0.00below-8.4σ
Daily spend₹6,553.33₹161.94₹0.00below-40.5σ
Daily conv.151.40below-10.6σ
30-day performance
Active campaigns
KSquared — Prospecting₹0—
KSquared — Retargeting₹0—