Refresh creative
Top performer "₹999 cleaning + exam v2" is 21+ days old. Fatigue risk — brief 5–10 new variations.
Pune Smile Studioclient detail
Spend · 7d
₹19,100
+71.4%
CPA · 7d
₹347
target ₹1,500
Conversions · 7d
55
+57.1%
CTR · 7d
1.30%
1,252 / 96,242
Signal health
the pre-decision checklistAd sets at learning pace
0/13
~50 conversions/wk exits learning
Month-end forecast
Projected spend
₹76,400
Δ to budget
-5%
Confidence
93%
Proj. conversions
220
Pacing vs ₹80,000 budget0%
Vertical line = expected pace for day 2 of 30
Open decisions
Needs approval
Creative X-ray
The AI reads each ad’s actual asset alongside its performance — every verdict cites the metric behind it.
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₹999 cleaning + exam v1
₹0 spend · 0
no asset synced — X-ray needs the creative image
🪥
₹999 cleaning + exam v2
₹0 spend · 0
no asset synced — X-ray needs the creative image
🪥
Same-day available v3
₹0 spend · 0
no asset synced — X-ray needs the creative image
🦷
Same-day available v4
₹0 spend · 0
no asset synced — X-ray needs the creative image
🪥
₹999 cleaning + exam v5
₹0 spend · 0
no asset synced — X-ray needs the creative image
🦷
Same-day available v1
₹0 spend · 0
no asset synced — X-ray needs the creative image
Creative pre-flight
Grade a draft before it spends — fundamentals plus this account’s own winning patterns. A launch call, not a made-up score.
sample check — upload your own drafts on a connected workspace
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diwali-sale-v3-draft.jpg
Fix first
Hook / stopping power: Product close-up has texture contrast, but no face or motion cue — mid-feed it reads as a catalog shot.
Benefit clarity: Headline names the sale, not the outcome — '40% off' without what the product does for the buyer.
Text legibility: High-contrast overlay text, safe margins, readable at thumbnail size.
CTA presence: No in-frame CTA; relies on the Meta button alone.
vs this account’s winners
Your two best performers both put the benefit claim ON the image — this draft leaves it to the caption.
Shares the clean single-product layout of your top ad; that pattern has worked twice in this account.
top fix · Swap '40% off' for the benefit claim your winners use, and add a Shop Now chip in the lower third.
Compared against 4 analyzed creatives from this accountHook verdict is visual-only — no spend yet
Account baselines
This client's own 21-day mean and standard deviation. Z-score flags how far today sits from normal.
Metric21d meanσCurrentvs bandz-score
CPM₹197.13₹1.81₹0.00below-108.6σ
CTR1.30%0.01%0.00%below-103.7σ
CPA₹345.05₹63.53₹0.00below-5.4σ
Daily spend₹2,715.44₹20.26₹0.00below-134.0σ
Daily conv.81.40below-5.7σ
30-day performance
Active campaigns
Pune Smi — Prospecting₹0—
Pune Smi — Retargeting₹0—
Pune Smi — Brand 2₹0—
Pune Smi — Conversion 3₹0—